The design brief was to create a website that was to have a clear focal point on his photography and needed to be very different to his competitors together with staying away from your industry standard portfolio site.
A difficult brief as this design had to be completely different to anything out there as most photographer/portfolio sites tend to follow a set design which usually consists of a very regimented boxed grid layout, dark/black backgrounds, large slideshows, thumbnail images with effects with very minimal text and navigation.
The above is fine and has its purposes and functions, all which we then had to make look more visually interesting. I was already thinking 3D, depth or a virtual gallery of some sort as everything we had looked at was flat and 2D.
After much research, we decided to create "the white room", a studio/gallery which is a very bright, clean, neutral environment which had to be obvious but also subtle.
Depth and focal point now sorted. We now had to figure out a way to display the images in "the white room".
We were aiming to display the images like works of art suspended in a virtual studio which allowed us to move away from the box grid format.
Numerous 3D renders were created of "the white room" experimenting with lights, shadows and screen coverage as this design also had to work on mobile devices.
Breaking the box grid format. Laura Stonehouse had the idea of having a cloud shape formation of images after having seen the “Nimbus” cloud installation by Berndnaut Smilde suspended in a virual space, it works well.
A very unsual portfolio site which challenged Kirsty and myself in both design and development which resulted in one very happy client who has received great feedback from all.
Thanks for the great design work, subtle but brilliant which is what was needed. It looks great and works well. Already had great feedback from one of my Architectural clients
// Richard Stonehouse